a modern agency
for the people, the brands, and the institutions
changing the world
we craft the whimsical vision and guide the executable strategy for your
Marketing, Communications & Business Development Goals
we believe in action — and by action, we mean positive change.
We commit to ideas that standout, take charge, and make a difference — even if the world turns upside down.
We humanize brands through thoughtful, creative storytelling and activations.
We bring out our clients
curiosity, empathy, and confidence.
We recognize & nurture opportunity in the most unconventional of places.
We harness the power of the world’s best brands to drive positive change.
We founded wilyfoXX because we’re proud to stand by the brave CEOs, Founders and Marketers leading the way.
Want to know what we’re up to? Check out our Instagram!
Want to know what we’re up to? Check out our Instagram!
Global Connectors
Our 20+ years of intimate relationships with the people, brands and institutions changing the world is connected in the work we do every day.
Strategic Thinkers
With carefully crafted strategic partnerships and alliances, we uncover new revenue streams and provide detailed analysis in our approach.
Evolution Seekers
We hone forward-thinking minds, progressing and innovating at the forefront of future trends across all industries.
Fashion
From global luxury to emerging talent.
Our relationships are with the designers, retailers and executives that make the fashion world go round.
Entertainment
A-list Hollywood Filmmakers, global actors/actresses, iconic musicians, beloved athletes, mega & nano influencers.
We know the talent, the creatives, & their people.
Media
Be it earned or negotiated, traditional or non, digital platform or publisher.
Successful media plays the role of both partner and amplifier.
Beauty
All aspects of the beauty spectrum, ranging from cosmetics and skincare to fragrance and hair.
Brand extensions, niche players, & startups.
Sustainability
Brand positioning and alignment to ensure clients are socially responsible in how they conduct business operations.
Health & Wellness
The people, the products and platforms committed to mental and physical well being.
Financial Services & Technology
Top of wallet to backend data processing.
Full focus on meaningful connections with consumers.
Premium Food & Wine
Delightful & Delicious.
A category that relies on the creation of emotional experiences and content to savor.
Together with visionary leaders, we leverage the power of the cultural zeitgest through
Brand Identity & Development
Content Creation & Distribution
Global Marketing & Communications Strategies
Influencer &
Celebrity Partnerships
Philanthropy &
Social Impact
And execute our shared vision utilizing
360 Campaign Development & Execution
Capitalizing on every interaction of a brand with the target audience.
Talent Negotiation & Procurement
Hands-on approach to identifying, negotiating, and procuring celebrity and influencer talent.
Communications & Media Relations
A holistic process that combines traditional + non traditional communications with intimate media relationships.
Brand Positioning & Product Launches
Shaping how consumers evaluate and engage to drive purchase decisions, brand advocacy, and customer acquisition.
Cause Marketing
& Social Impact
Putting purpose and action at the heart of brand’s identity.
Virtual & Digital Activations
Digital-first strategies to connect, engage and change behavior.
Partnerships and Collaborations are in our DNA.
Nothing delights us more than uncovering unexpected synergies between
Brand X Brand • Brand X Talent • Brand X Philanthropy
We married an iconic American heritage brand with the future of sustainability
LEE, a 130-year-old heritage brand, created the timeless union all that brought dignity to founder h.d lee’s chauffeur when automotive changed our world forever. We brought the head of global design to ag-tech entrepreneur Jonathan Webb whose app harvest is changing farming for good.
Our Role
B2B Partnership Development & Execution
Cause Marketing
Branded Content
Communications & PR
Interested?
Go Deeper.
Brand X Brand
WE INVESTED IN THE FUTURE OF FASHION, partnering cultural icons with the next generation of industry leaders.
In the midst of a pandemic, we were challenged to rethink how to elevate and position FSF as a modern and meaningful institution, when virtual events felt tiresome, sponsorship budgets were slashed, and American Fashion was reeling from financial free fall. Enter “FACING FASHION” – a multifaceted fundraising platform dedicated to amplifying FSF far beyond its traditional community of supporters through a steady cadence of virtual activations and digital campaigns.
Our Role
360 Campaign Development & Execution
Cause Marketing, Corporate Philanthropy
Branded Content Creation & Distribution
Virtual Activations & Digital Programming
Celebrity, CEO & Influencer Procurement
Communications & PR Strategy
National Media Partnerships
Interested?
Brand X Talent
WE crafted a global program where simply popping a cork was a means to fighting global hunger
Tasked with creating the winemakers first ever philanthropic investment, we took a subject close to the Sarah Jessica’s heart, children’s hunger, and uncovered a way to give back to communities in need. We brought together the FEED Foundation with Invivo X, SJP in a yearlong global commitment to provide over 330,000 meals to fight childhood global hunger.
Our Role
Relationship Procurement and Negotiation
Celebrity & CEO Partnerships
Cause Marketing, Social Impact
Branded Content Creation & Distribution
Interested?
Go Deeper.
Brand X Philanthropy
Karen Duffy
Prior to cofounding wilyfoXX, Karen served as Senior Vice President and Fashion Director for DDCD on behalf of American Express and Verizon, where she led all partnerships, talent, and experiential marketing/ communications programs that included overseeing American Express’ “Access Fashion” strategy and execution, French company Vente Privee’s US brand acquisition, and a two-year stint standing up Verizon go90’s Talent Marketing division.
Throughout her career, she’s nurtured relations with retail, production, media, and creative communities, including Net-A-Porter, Jagged Films, Conde Nast, and Milk Studios, to name a few.
Before working in partnerships, Karen led in-house communication and celebrity efforts for Christian Dior, Valentino, and Barneys New York. In November 2017, she cofounded wilyfoXX to help breakthrough brands leverage mutually beneficial relationships and strategic marketing programs within fashion and entertainment.
Lauren Rieckhoff
Starting in the late 90’s as a casting associate for Sex & the City, Lauren found her niche in supporting female driven content in Entertainment. By 2002, she joined Creative Artists Agency (CAA) as the first female Agent in the New York office. Following a 14-year tenure, Lauren left the Agency to pursue her entrepreneurial passion of co-founding a boutique strategic advisory in the heart of downtown Manhattan.
According to Google Chairman Eric Schmidt,“I’ve worked with Lauren for many years. She has an unusual knack for putting the right people together to solve almost any problem imaginable.”
Lauren’s stellar reputation and continued success is based on her philosophy of applying the principles of traditional talent representation to emerging business models. Forging strategic influencer and content partnerships between the world’s top brands, media companies, content creators and talent has positioned her to be sought after by today’s most inspired companies.
At wilyfoXX, we seek to transform businesses with alchemy –
that seemingly magical process of transformation + creation